When our family moved to Goodyear in 2005, one of the selling points was the up and coming mall.
We were specifically told, “Goodyear is the next Scottsdale.”
We saw several big businesses move into the Target shopping complex on Cotton Lane… with the hopes of capitalizing on the new shopping center. Then we watched them all move out
While on Goodyear City Council in 2012-13, I voiced my concerns about the setbacks on construction of the proposed Estrella Falls Mall. I also raised the question in 2009 with the Arizona Republic.
"We have too many empty and foreclosed homes in our neighborhood and not enough stores and jobs. I have to do a lot of my shopping online," said Jennifer Barber, who lives in Goodyear's Estrella Mountain Ranch. "The way we are growing is not working. We aren't getting many of the basic things we were promised."
Over the years, I learned DON’T BELIEVE IT TILL YA SEE IT. And that appears to be the case with the Goodyear mall.
Goodyear’s website boasted of the Estrella Falls Mall on its website for years. Visit the web page today… this is what you see.
I had a hunch that mall wouldn’t build. Malls are a dying breed. It doesn't make economical sense. (I still do a majority of my shopping online.)
If the mall isn't coming, what happens to all the land around Harkins Theatre on McDowell? I’ve posed the question to the city.
ABOUT THE AUTHOR
Jennifer Barber is a Goodyear resident resident of almost 20 years and a retired broadcast news journalist. Involved in various nonprofit and city organizations since 2008, Barber has a unique view of what's happening in the West Valley of Arizona.