ESTRELLA FALLS REGIONAL CENTER
Yesterday, we were concerned about the status of Goodyear’s Estrella Falls Mall as the link was no longer showing.
We contacted the Goodyear City Manager for clarification on the status of the mall.
The "Estrella Falls Regional Center" link is now here.
While Estrella Falls Regional Center won’t have a traditional mall at this time, it will attract shopping, dining, and entertainment. No name change. The development agreement with the property owner requires additional square footage of retail/entertainment by 2021.
The original agreement between the city, Macerich and Globe Investors was approved in 2006. With the impact of the economic crisis, the development schedule was put on hold. This coupled with the very rapid growth in online shopping, has changed the dynamics of the project (and retail in general) and it has not moved forward at the scale and pace once planned. However, retail developments have taken place in the area including the Market at Estrella Falls and the very successful Harkins Theater. We are also expecting the announcement of the development of a major full service restaurant shortly. There are obligations in the current development agreement for construction of additional retail by Macerich by 2021. Macerich has not presented any new development ideas for the site and Globe has not to date presented a plan for the land it owns. Currently the city is relying on the existing agreement but is open to new ideas for the overall area and development of a concentration of retail within its boundaries.
What is the plan? We don't know. But, the City of Goodyear is still very committed to making this land a destination point. That's good to know as residents have always wanted more entertainment and dining options on this side of town.
ABOUT THE AUTHOR
Jennifer Barber is a Goodyear resident resident of almost 20 years and a retired broadcast news journalist. Involved in various nonprofit and city organizations since 2008, Barber has a unique view of what's happening in the West Valley of Arizona.